The merchants of cool

Examines how marketers research the tastes, desires, and attitudes of American teenagers and capitalize on them, and explores the culture American teenagers inhabit, discussing how it differs from that of generations past.

9780793690558
video
Cover image of The merchants of cool

Holdings

hidmidmiidnidwidlocation_codelocationbarcodecallnumdeweycreatedupdated
339549667792632148692610879469East157T 69063DVD 658.8 MER658.816407292551697631341
404691572834982438692610879469CCHS138CCHS300533DVD MER100017425694091742569409
411996073196552461692610879469HIHS255HIHS029401DVD 302.23 MER302.2317425694091742569409
411996173196552461692610879469HIHS255HIHS029402DVD 302.23 MER302.2317425694091742569409
411996273196552461692610879469HIHS255HIHS029854DVD 302.23 MER302.2317425694091742569409