Rushkoff, Douglas

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Program or be programmed

ten commands for a digital age
2011
Provides guidelines to help people navigate the modern world of technology and appreciate its advantages.

Survival of the richest

escape fantasies of the tech billionaires
2022
"Five mysterious billionaires summoned theorist Douglas Rushkoff to a desert resort for a private talk. The topic? How to survive the 'Event': the societal catastrophe they [arguably] know is coming. Rushkoff [argues] that these men were under the influence of The Mindset, a Silicon Valley-style certainty that they and their cohort can break the laws of physics, economics, and morality to escape a disaster of their own making--as long as they have enough money and the right technology. In 'Survival of the Richest', Rushkoff traces the origins of The Mindset in science and technology through its current expression in missions to Mars, island bunkers, AI futurism, and the metaverse"--Dust jacket.

The merchants of cool

Examines how marketers research the tastes, desires, and attitudes of American teenagers and capitalize on them, and explores the culture American teenagers inhabit, discussing how it differs from that of generations past.
Cover image of The merchants of cool

Team human

Team Human is a manifesto--a fiery distillation of preeminent digital theorist Douglas Rushkoff's most urgent thoughts on civilization and human nature. In one hundred lean and incisive statements, he argues that we are essentially social creatures, and that we achieve our greatest aspirations when we work together--not as individuals. Yet today society is threatened by a vast antihuman infrastructure that undermines our ability to connect. Money, once a means of exchange, is now a means of exploitation; education, conceived as way to elevate the working class, has become another assembly line; and the internet has only further divided us into increasingly atomized and radicalized groups. Team Human delivers a call to arms. If we are to resist and survive these destructive forces, we must recognize that being human is a team sport. In Rushkoff's own words: "Being social may be the whole point." Harnessing wide-ranging research on human evolution, biology, and psychology, Rushkoff shows that when we work together we realize greater happiness, productivity, and peace. If we can find the others who understand this fundamental truth and reassert our humanity--together--we can make the world a better place to be human.

The persuaders

2005
A "Frontline" investigation of the advertising and public relations industries, looking at advertising methods, the culture of marketing, and the techniques of persuasion.

Media virus!

hidden agendas in popular culture
1996
Television, talk radio, home video, and the Internet have created a new mediascape in which counter-cultures can find new possibililties.

Life Inc. : how corporatism conquered the world, and how we can take it back

2011
Shows how corporations have infiltrated all aspects of American life and suggests ways to reconnect with our communities and each other.

A.D.D.

Adolescent Demo Division
2011
The teenage members of the Adolescent Demo Division have been raised solely to test games and other media, but one of the members, Lionel, gets suspicious about what happens to those who are moved to the "next level.".
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