Retail anthropologist Paco Underhill discusses why people enjoy shopping, how merchants attempt to control their customers, and how shoppers interact with their retail environment.
Retail anthropologist Paco Underhill discusses why people enjoy shopping, how merchants attempt to control their customers, and how shoppers interact with their retail environment.
Presents a critical survey of malls, analyzing everything from parking lots to restrooms, and looking at the methods businesses use to entice shoppers to buy.
