Air wars / West, Darrell M.

Author:

ISBN13: 
9781568023472
9781568023465
Compare Title: 
airwarstelevisionadvertisinginelectioncampaigns19521996
Call Number: 
324.7

Air wars

television advertising in election campaigns, 1952-1996
  • West, Darrell M.
1997
Discusses how television ads have affected the outcome of United States presidential, Senate, and House races and explains why not all ads have the same results.
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