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Air wars / West, Darrell M.
Author:
West, Darrell M.
ISBN13:
9781568023472
9781568023465
Compare Title:
airwarstelevisionadvertisinginelectioncampaigns19521996
Call Number:
324.7
Air wars
television advertising in election campaigns, 1952-1996
West, Darrell M.
1997
Discusses how television ads have affected the outcome of United States presidential, Senate, and House races and explains why not all ads have the same results.
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