Explores the world of art through the perspective of the marketplace, including museums, galleries, dealers, investors, and the media. The first program examines how money affects art, focusing on the collectors and consultants who see modern art less an an aestethic pursuit and more as an international commodity. The second program contains interviews with artists, including Jeff Koons, the Starn Twins, William Wegman, and the duo David McDermott and Peter McGough, addressing how fame, the media, agents, and money affect the creative process. The third program examines the changing role that art plays in contemporary culture, featuring interviews with artists, curators, conservationists, and collectors.