Ads, fads, and consumer culture / Berger, Arthur Asa

ISBN13: 
9780742527232
9780742527249
Compare Title: 
adsfadsandconsumercultureadvertisingsimpactonamericancharacterandsociety
Call Number: 
659.1

Ads, fads, and consumer culture

advertising's impact on American character and society
2004
Presents an examination of the impact of advertising on society, providing an analysis of print advertisements, television commercials, classified ads, product placement, and more, explaining the psychological needs that they target.
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