The real Pepsi challenge / Capparell, Stephanie

ISBN13: 
9780743265720
Compare Title: 
therealpepsichallengehowonepioneeringcompanybrokecolorbarriersin1940samericanbusiness
Call Number: 
338.7

The real Pepsi challenge

how one pioneering company broke color barriers in 1940s American business
2008
Recounts how, in the late 1940s and early 1950s, a group of African-American businessmen changed the face of American business by being the first African-Americans to work at professional jobs in Corporate America and to target African-American consumers as a distinct market.
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