Comic-Con and the business of pop culture / Salkowitz, Rob

ISBN13: 
9780071797023
Compare Title: 
comicconandthebusinessofpopculturewhattheworldswildesttradeshowcantellusaboutthefutureofentertainment
Call Number: 
741.5

Comic-Con and the business of pop culture

what the world's wildest trade show can tell us about the future of entertainment
2012
Tells how the San Diego Comic-Con ended up at the center of the media universe, and explores how comics culture is influencing communications, entertainment, digital technology, marketing, education, and storytelling.
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