Comic-Con and the business of pop culture

what the world's wildest trade show can tell us about the future of entertainment

Tells how the San Diego Comic-Con ended up at the center of the media universe, and explores how comics culture is influencing communications, entertainment, digital technology, marketing, education, and storytelling.

McGraw-Hill
2012
9780071797023
book

Holdings

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47373742839142285410321573256PERH378PERH011511741.5 SAL741.515774597521709567815