the making and meaning of Michael Jordan
"'Jumpman' is the story of how Michael Jordan became the most famous and celebrated athlete in America. The book chronicles his ascendance as an NBA champion during the 1990-1991 season revealing the social, cultural, and political forces that shaped him and redefined the sport's importance. It explores how the NBA and Nike, publicists and producers, coaches and competitors, reporters and fans molded Jordan into a mythic version of the man from Wilmington, NC. Examining the unreckoned consequences of Jordan's fame and how race shaped the way people interpreted him and his achievements, 'Jumpman' uncovers how Michael Jordan became something he never intended to be: an American hero. The book also reveals the paradox of Jordan . . . In response to the growing demands on his time and the increasingly intrusive requests from the public and the press, Jordan became disillusioned with the trappings of celebrity, consciously cultivating an aura of secrecy. By design, this also hid the importance of race. Jordan understood that the less the public knew about his politics and his personal life, particularly past battles with racism, the more likable he would appear to people living under the illusion that the nation had solved its racial dilemmas"--Provided by publisher.
