electioneering

Analyzes dozens of presidential campaign commercials according to the truth-in-advertising standards imposed on product commercials and discusses how presidents and presidential candidates use television.

Presents the results of a four year study of how political advertisements affect the electorate, revealing that negative or attack commercials actually keep voters away from the polls and are thus used strategically for that purpose.

Presents a theory of presidential campaigns, discussing the conditions that affect the presidential vote, including political competition, incumbency, and election year economic conditions.

Study of humor in presidential campaigns from 1952 to 1984 including the humor of the candidates and humor from Art Buchwald, Mort Sahl, Mark Russell, Johnny Carson, Bob Hope, David Steinberg, Paul Conrad, Pat Oliphant, Jeff McNelly, Gary Trudeau, Jules Feiffer, That Was the Week That Was, The Smothers Brothers Comedy Hour, and Saturday Night Live.

Examines the life of the nineteenth century feminist, Victoria Woodhull, who was a selected as the presidential candidate for the Equal Rights Party in 1872.