electioneering

Examines the political campaigns of American presidents throughout history.

Examines the critical role played by the print and broadcasting media in American politics; the history and impact of this relationship; and the use and abuse of the media in a democratic society.

Addresses the topic of campaign and election reform, providing an overview of the subject, and including a detailed chronology, biographical sketches, statistics and documents related to reform, a directory of relevant organizations and agencies, lists of resources, and a glossary of terms.

Describes a presidential campaign discussing such aspects as why a person decides to run, the responsibilities of staff members, and the planning of a campaign from the primaries to the national convention.

Explains the process of running and campaigning for public office, covering such topics as the decision to run, making contacts, and fund-raising.

Studies the history of American presidential campaign management, showing the strategy and tactics the candidates have used over the decades to give themselves positive exposure and their opponents negative exposure.