deceptive advertising

"This book examines the history of the deceptive ways that tobacco companies marketed their products to users, with a focus on teenagers and children to create 'replacement smokers'"--Back cover.

Examines issues related to advertising and how advertising effects society.

Advertising surrounds us in the modern world. Ads are designed to influence our behavior in many ways. This title will help you to think about advertising and the many issues facing consumers today.

Explains how people can separate fact from fiction when searching for information, identifying spin, hype, and bogus news, as well as the impact they have on people's beliefs, and revealing common tricks the media uses to deceive society.

A collection of articles featured in "Consumer Reports" magazine's "Selling It" column which bring a variety of consumer scams and sweepstakes to the attention of Americans.