four principles for running a business in good times or bad : a business fable taken from real life
Yerkes, Leslie
2003
Illustrates four principles for running a successful business of any size through the story of a day in the life of a fictional small coffee company in Seattle.
combining the control theory of William Glasser with the wisdom of W. Edwards Deming to explain both what quality is and what lead-managers do to achieve it
the incredible shrinking package and other marvels of modern marketing
Consumer reports
2002
A collection of articles featured in "Consumer Reports" magazine's "Selling It" column which bring a variety of consumer scams and sweepstakes to the attention of Americans.
