international business enterprises

"Corporations are increasingly dominating the economic and political landscape of our globe. People in even the remotest regions drink Coca Cola, and a McDonald's is located near many of the world's most famous tourist sites. How did this happen in such a relatively short time, and is there any turning back now that deregulation and legislation favor such organizations? Does this dominance threaten democracy? And, given the power of tech companies like Apple, Facebook, and Twitter, what is in store for the future? The perspectives in this volume tackle the powerful rise of corporations and their influence around the world"--.

"What does it mean to be a global worker and a true "citizen of the world" today? It goes beyond merely acknowledging cultural differences. In reality, it means you are able to adapt your behavior to conform to new cultural contexts without losing your authentic self in the process. Not only is this difficult, it's a frightening prospect for most people and something completely outside their comfort zone"--Jacket flap.

Introduces students and researchers to the fundamentals of business topics, providing new and intriguing essays about the global marketplace, information that is critical for anyone interested in further accessing their industry.

When a Department of Defense contract ends up causing more harm than good after sparking the interests of international arms dealers, global marketing magnate Hubertus Bigend assembles a team of highly skilled individuals to put an end to the dealers' plans.

Examines the recent grassroots backlash against companies with omnipresent logo visibility and giant corporate powers.

Charts, graphs, political cartoons, and text describe how the global flow of goods, services, money, and people affects communities, workers, the poor, and the environment.

Traces the history of the Starbucks Corporation, discussing how American culture has been influenced by the company and exploring key issues, such as gentrification and fair trade, that have arisen as Starbucks becomes more popular and powerful.

Defines globalization, the rise of multi-national corporations, international farming, and global debt, and the ethical and economic questions which these issues raise.