international business enterprises

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Topical Term
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a
Alias: 
international business enterprises

The Coke machine

the dirty truth behind the world's favorite soft drink
2011
Discusses the history of the Coca-Cola Company, describing the corporation's origins as a maker of a cocaine-laced "nerve toxin, " and examining evidence in the corporations history that clashes with its wholesome global image.

The selling of the American economy

how foreign companies are remaking the American dream
2009

Barefoot in the boardroom

venture and misadventure in the People's Republic of China
1991

The emerging markets century

how a new breed of world-class companies is overtaking the world
2007

Starbucked

a double tall tale of caffeine, commerce, and culture
2007
Traces the history of the Starbucks Corporation, discussing how, over the last fifteen years, American culture has been influenced by the company and exploring key issues, such as gentrification and fair trade, that have arisen as Starbucks becomes more popular and powerful.

Michael Jordan and the new global capitalism

1999
Examines how the Nike corporation, using the popularity of Chicago basketball player Michael Jordan, impacted the economies and cultures of the world through its advertising campaign.

Globalize it!

the stories of the IMF, the World Bank, the WTO, and those who protest
2003
Explores how globalization is transforming every aspect of life and presents arguments both for and against the process, exploring the passion behind the issues.

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