Advertising / Egendorf, Laura K.

Author:

ISBN13: 
9780737732269
9780737732283
Compare Title: 
advertisingopposingviewpoints
Call Number: 
659.1

Advertising

opposing viewpoints
  • Egendorf, Laura K.
2006
Profiles an advertising campaign for Autotrader, a British motoring publication, to explore how the Internet, multi-channel TV and other new media are altering the nature of advertising.
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