Advertising

opposing viewpoints

Profiles an advertising campaign for Autotrader, a British motoring publication, to explore how the Internet, multi-channel TV and other new media are altering the nature of advertising.

Thomson/Gale
2006
9780737732269
book

Holdings

hidmidmiidnidwidlocation_codelocationbarcodecallnumdeweycreatedupdated
1881999547659917914940886009GCHS214GCHS305805659.1 EGE659.115825759371662467957