Brand NFL / Oriard, Michael

ISBN13: 
9780807831427
9780807871560
LCCN: 
Compare Title: 
brandnflmakingandsellingamericasfavoritesport
Call Number: 
796.33

Brand NFL

making and selling America's favorite sport
2010
Traces the history of the NFL over the last fifty years, focusing on how the sport and its image have evolved and exploring how increasing commercialization have impacted its place in American culture.

Brand NFL

making and selling America's favorite sport
2007
Traces the history of the NFL over the last fifty years, focusing on how the sport and its image have evolved and exploring how increasing commercialization have impacted its place in American culture.
Subscribe to RSS - Brand NFL / Oriard, Michael