Brand NFL

making and selling America's favorite sport

Traces the history of the NFL over the last fifty years, focusing on how the sport and its image have evolved and exploring how increasing commercialization have impacted its place in American culture.

University of North Carolina Press
2010
9780807871560
book

Holdings

hidmidmiidnidwidlocation_codelocationbarcodecallnumdeweycreatedupdated
38492257135498231986421691083PEHS370PEHS72175796.332 ORI796.3317089634931736518457