Brand NFL
making and selling America's favorite sport
Traces the history of the NFL over the last fifty years, focusing on how the sport and its image have evolved and exploring how increasing commercialization have impacted its place in American culture.
University of North Carolina Press
2010
9780807871560
book
Holdings
| hid | mid | miid | nid | wid | location_code | location | barcode | callnum | dewey | created | updated |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 3849225 | 7135498 | 2177 | 864216 | 91083 | PEHS | 370 | PEHS72175 | 796.332 ORI | 796.33 | 1708963493 | 1708963493 |