Disaster in Dearborn
the story of the Edsel
Chronicles the history of the Edsel car, discussing how it was planned, created, produced, and marketed, and explaining how it became one of the worst marketing disasters in history.
Stanford General Books
2002
9780804746540
book
Holdings
| hid | mid | miid | nid | wid | location_code | location | barcode | callnum | dewey | created | updated |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2671311 | 6168707 | 2373 | 328610 | 465156 | CAH | 126 | CAS026535 | 629.222 BON | 629.22 | 1637782573 | 1736800991 |