product management

"Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media"--Provided by publisher.

Investigates the hidden psychology behind why consumers like what they like, and how taste influences the economics of cultural markets.

Explains what makes profitable brand relations work, revealing how consumers are swayed to buy, and continue buying, specific products.

Chronicles the history of the Edsel car, discussing how it was planned, created, produced, and marketed, and explaining how it became one of the worst marketing disasters in history.

Explains how companies can change their business focus to how enjoyable an experience they can give customers, discussing the many different kinds of physical, emotional, intellectual, and spiritual value that products and services can provide.