Married to the brand
why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships
Explains what makes profitable brand relations work, revealing how consumers are swayed to buy, and continue buying, specific products.
Gallup Press
2005
9781595620057
book
Holdings
| hid | mid | miid | nid | wid | location_code | location | barcode | callnum | dewey | created | updated |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1377700 | 5037460 | 2334 | 406849 | 568339 | RHHS | 404 | T 35169 | 658.8 MCE | 658.8 | 1581465224 | 1736518457 |