marketing

"Ever wonder how Nike became the athletics empire it is today? . . . . digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and . . . . visuals throughout, this behind-the-scenes look into the historical and business side of Nike . . . for kids interested in what makes this business run. Find out where the name Nike came from and how the famous swoosh became the signature logo"--Publisher.

"A focused exploration of the importance of developing the school library brand in alignment with the AASL Standards, this book emphasizes brand behavior to assist the school librarian in demonstrating the value of the school library and the role of the school librarian"--Provided by publisher.

Presents information on careers in the field of sports marketing.

Traces the history of the NFL over the last fifty years, focusing on how the sport and its image have evolved and exploring how increasing commercialization have impacted its place in American culture.

"Do you like trying new hair and make-up products? Are you always the first of your friend group to wear new trends? Then you might be on track to become a social media style influencer. Learn how your original takes on fashion could translate into a career by exploring the economics and business skills behind influencer marketing, while staying safe online"--Provided by publisher.

"Are you always looking for the newest bands and singers? Do you love to talk about music and share your musical opinions with others? Then you might have what it takes to be a music influencer. Learn about social media marketing and basic economics, and discover what it takes to become a music influencer, all while staying safe and having fun"--Provided by publisher.

A guide to selling arts and crafts items online.

"An . . . account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis. Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us what we can do so that we can one again seize control"--Provided by publisher.

Sell Your Crafts Online is a one-of-a-kind blueprint for finding success and generating profitable returns in the highly lucrative world of e-commerce. Between helpful how-to's and checklists, Dillehay's proven strategies will speed your landing your passion projects in every buyer's shopping cart. By following his user-friendly approach, your hard work will reach wider audiences ready to invest in your talent.

"A picture book biography of Frieda Caplan, the produce pioneer who changed the way Americans eat by introducing exciting new fruits and vegetables, from baby carrots to blood oranges to kiwis"--Provided by publisher.