marketing

Discusses marketing careers associated with sports, describing how to get started, the realities of the workplace, and more.

Presents a rationale for library mission statements, and features over one hundred examples of effective mission statements, with advice and strategies for libraries on how to develop one of their own.

The technology-centered approach has made the personal computer too complex and less useful than it needs to be. A human-centered approach would design information appliances that do what people want without requiring a great deal of knowledge about the technology.

"In the current economic climate, most librarians recognize the critical importance of marketing as a means of self-preservation, largely accepting that the future of libraries requires marketing in order to increase library use and public perceptions of worth. This anthology offers practical insight on marketing techniques specifically designed for libraries"--Provided by publisher.