marketing

"Examines how the fast-food industry uses advertising and marketing to influence children and young adults, while providing means and measures to combat the ... problem"--.

A guide for library staff to using graphic design in library-specific projects to create engaging, effective visual communications for their libraries.

"Provides a series of challenging design briefs that reignite a designer's creativity while also imparting new skills. Whatever their age or experience, graphic designers like to be creatively challenged, and may also want to broaden their skill-base in order to break into new and lucrative areas of the design industry. A range of industry insiders share their specialist knowledge by way of briefs that stretch the imagination and encourage the development of new skills across a range of genres, including logos, packaging, branding, identity, promotion, publication design, music graphics, and web design"--Amazon.com.

Discusses how products are advertised on all types of media, including how pop culture pushes products on the public.

Traces the rise of the art market from three key events that took place in Paris, New York, and London in 1882 to the present day.

Features over 100 illustrations depicting a wide variety of techniques, styles, and subject matter found in contemporary children's literature.

"Bizzle shows how successful libraries introduce new ideas into their presentations, web presence, and digital services. Marketing campaigns can be a challenge, and Bizzleshares universal concepts to promote a successful social media presence and increase community awareness of your library"--OCLC.

Describes how Lena Blackburne's Baseball Rubbing Mud went from a riverbank to the major leagues and all the way to the Hall of Fame.