marketing

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marketing

Food politics

what everyone needs to know
2010
Examines the politics of food, discussing convenience foods, under-regulated commercial farms, backlash against environmentalists and consumer activists, agricultural failure in third world countries, and other related topics.

Anything considered

1996
Bennett, an Englishman whose tastes exceed the limits of his bank account, finally hits his stride with a plan to corner the truffle market. Life is good until the Mafia, sensing there is money to be made, decides to take a share of the profits.

The perfect portfolio for artists and writers

how to put together a creative "book" that sells
1991

You can do a graphic novel

2010
Provides tips for writing graphic novels, including coming up with ideas, writing the story, creating characters, dealing with creative block, illustrating, and getting published.

How to get your teaching ideas published

a writer's guide to educational publishing
1994
Tips for teachers or writers wanting to get published. Covers magazines, books and journals. Includes media and market lists.

Activism and the school librarian

tools for advocacy and survival
2012
"Provides practical strategies and step-by-step plans to develop advocacy initiatives for school libraries"--Provided by publisher.

Unmarketable

brandalism, copyfighting, mocketing, and the erosion of integrity
2007
Examines how corporate infiltration has influenced the evolution of the underground culture, discussing how the methods and strategies used by the youth market to make, market, and trade services have been stolen by large corporations and turned into just another marketing gimmick.

A big ticket

sports and commercialism
1998
Discusses the commercial aspects of professional sports, examining endorsement contracts, sponsorship, broadcasting rights, salaries, agents, and more.

Fashion brands

branding style from Armani to Zara
2005
Examines the popularization of fashion, explaining how marketers and branding experts have turned simple clothes and accessories into objects of desire that have altered society's fashion sense and influenced how Americans shop.

The end of fashion

how marketing changed the clothing business forever
2000
Explores the changes which have occurred in the fashion industry from manufacturing, retailing, and licensing to image making and financing.

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