marketing

Covers major aspects of cartooning. Includes lists of markets and guides for selling cartoons.

A study of Nike that discusses the firm's origins, history, founders, products, strategies, and impact on society and industry.

A series of essays that express various perspectives on the fashion industry around the world.

A guide to creating portfolios that includes information on how to audit, analyze, plan, edit, arrange, and package creative works in a presentable portfolio.

Explores antidepressants, focusing on marketing techniques used by pharmaceutical companies, discussing advertising, economics, and controversies, and providing a case study on Paxil.

Argues that pharmaceutical companies are creating and marketing illness in order to improve their sales and profits, revealing the marketing strategies they use to influence medical science and re-define the boundaries of illness.

Explores how religion, higher education, and the art world have fallen prey to branding, trading in their morals and ethics to capitalize on the money and popularity of branding.

Argues that America's system of buying foods at low prices from foreign countries is hurting both the economy and health of America and urges the government to begin buying fresh foods from American sources.

Examines how the Nike corporation, using the popularity of Chicago basketball player Michael Jordan, impacted the economies and cultures of the world through its advertising campaign.

Provides detailed ideas for the elementary or middle school librarian or classroom teacher looking to encourage literacy by promoting reading and encouraging students to learn about and use the library.