Michael Jordan and the new global capitalism

Examines how the Nike corporation, using the popularity of Chicago basketball player Michael Jordan, impacted the economies and cultures of the world through its advertising campaign.

W.W. Norton
1999
9780393047479
book

Holdings

hidmidmiidnidwidlocation_codelocationbarcodecallnumdeweycreatedupdated
20679575642948223293578150165HIHS255HIHS302480338.7 LAF338.715825759371709307855
26716876169074208593578150165CAH126CAS02651892 JORDAN9216377825731695044385
27927326279202209993578150165GEH226GVS0022168796.323 LAF796.3216377825731695044385