marketing

Explains the strategies of companies whose Web marketing has been successful, describing the technologies and techniques they have used, including rich media, interstitials, and virtual communities.

Contains a easy-to-understand guide to creative writing and includes information on writing basics, narratives, dialogues, setting and perspective, short stories, and novels.

A guide to creating comic strips that includes information on using proper structure and format, preparing writing samples, improving writing skills, finding potential employers, copyrighting, and other related topics.

Defines commercial art and graphic design and describes a wide variety of careers in these fields, from freelance, television, and corporate design to work as an art director, buyer, or layout artist. Discusses portfolios and job searches, and includes an extensive further resource list.

Howard Schultz, chairman, president, and CEO of Starbucks, details the problems that began to plague the company as sales fell and stock prices shrank in the years leading up to 2008. Schultz discusses how he and others worked to reform the company and put it back on the right track and details the decision-making process that allowed the company to be put back on the path to profitability and growth.

Explores the various outlets for expressing yourself through writing, including plays, poetry, and personal essays. Includes suggestions for improving writing and places to get published.

Examines the history of Americans bringing famous works of European art over to the galleries in the United States, which includes the transportation of pieces from Raphaels, Rembrandts, and Vermeers; and describes the lives of the wealthy buyers who bought them.

Lists hundreds of children's book and magazine publishers and agents for writers and illustrators, each with contact information and details on submissions; and includes related articles and interviews, as well as publishing tips.

Offers tips on how writers can improve their writing skills, publish their work, develop ideas, make money from writing, build a successful career as a writer, and stay on top of developments in the publishing world.