marketing

Provides an in-depth examination of the art world in the twentieth century based on the authors "participant observation" and interviews with artists, dealers, critics, and other experts; and discusses Christie's Manhattan art auction, a Los Angeles art school seminar, Basel Art Fair, the Turner Prize, "Artforum" magazine, and more.

Provides aspiring children's authors with hands-on instruction for finishing their manuscripts, preparing them for publication, and getting them published.

Explains what makes profitable brand relations work, revealing how consumers are swayed to buy, and continue buying, specific products.

Discusses what to make, working with a group, setting prices, advertising, selling on your own or through stores, flea markets, and legal information.

Introduces the basics of understanding business marketing.