marketing

Tells how the San Diego Comic-Con ended up at the center of the media universe, and explores how comics culture is influencing communications, entertainment, digital technology, marketing, education, and storytelling.

Examines the resurgence of the teen/youth market in the late 1990s and early twenty-first century, looking at the development of teen-focused movies, television shows, and music, and discussing the ways in which the media industry has shaped teen culture.

Examines various trends that have transformed big-time college football and the role of the student-athlete since the 1960s.

Provides an in-depth examination of the art world in the twentieth century based on the authors "participant observation" and interviews with artists, dealers, critics, and other experts; and discusses Christie's Manhattan art auction, a Los Angeles art school seminar, Basel Art Fair, the Turner Prize, "Artforum" magazine, and more.

Provides aspiring children's authors with hands-on instruction for finishing their manuscripts, preparing them for publication, and getting them published.

Explains what makes profitable brand relations work, revealing how consumers are swayed to buy, and continue buying, specific products.

Discusses what to make, working with a group, setting prices, advertising, selling on your own or through stores, flea markets, and legal information.