Fashion brands

branding style from Armani to Zara

Examines the popularization of fashion, explaining how marketers and branding experts have turned simple clothes and accessories into objects of desire that have altered society's fashion sense and influenced how Americans shop.

Kogan Page
2005
9780749442996
book

Holdings

hidmidmiidnidwidlocation_codelocationbarcodecallnumdeweycreatedupdated
207195656468202232270751390540HIHS255HIHS304806658.8 TUN658.815825759371709307855