advertising

"Most people like to think of themselves as rational, but when it comes to choosing what to buy, logic has very little to do with it. Emotional responses, habitual behaviors, and suble hidden persuasion rule the day. Marketing psychologists use scientifically proven techniques to influece everything from how people see their products to how much they're willing to pay for them. Through a combination of true storytelling and science, the reader will explore how to become a marketing psychologist, the fascinating history of psychological marketing, the types of mental tricks that marketers use to convince people to buy their products, the dangers of falling for psychological marketing manipulations, and how every person can learn to identify these methods to become a more responsible and mindful consumer"--Back cover.

"This book examines the history of the deceptive ways that tobacco companies marketed their products to users, with a focus on teenagers and children to create 'replacement smokers'"--Back cover.

"Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media"--Provided by publisher.

Styles in advertising will change, but there is no copywriter, artist, or campaign planner who will not profit by studying proved successes, whether of 50 years ago or today. In this single volume are 100 of what are probably among the most successful advertisements ever to appear in print, plus an additiional 13 added especially for this edition. These 113 ads are proven salesmen?almost every one had phenomenal results. They have not been included because of personal whim, or for their beauty. The ultimate criterion here is the only one that really counts: whether an ad did what it was supposed to do. These ads helped change the habits of a nation, built reputations, gave new expressions to the language and?first and foremost?sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, from Riviera Pears to Steinway Pianos.

One Big Mac and a side of fries, please! This title is packed with the history of McDonald?s through narrative nonfiction, informative sidebars, Fun Facts, and more.

What a sweet treat! This title is packed with the history of The Hersey Company through narrative nonfiction, informative sidebars, Fun Facts, and more.

The tastiest drink for the court! This title is packed with the history of Gatorade through narrative nonfiction, informative sidebars, Fun Facts, and more.

Grab a snack! Readers will learn that this title is packed with the history of Frito Lay through narrative nonfiction, informative sidebars, Fun Facts, and more.

Presents an illustrated look at the business of advertising, focusing on how ads get into one's head, how the language and tools of advertising work, how to think critically about ads, and more.

Explores the issues surrounding ethics in journalism by placing opinions from a wide range of sources in a pro/com format.