advertising

"Introduces readers to the media literacy skills needed to evaluate and understand advertisements. Includes a hands-on activity related to media literacy"--.

Find out how eating habits have been shaped by our love of bigness. Learn about what's best for your long-term health, and what you need to do to begin changing bad eating habits now.

"The book looks at the power of advertising: how it works, the pros and cons, the impact of consumerism and how advertising affects our daily lives."--Publisher.

Presents the results of a four year study of how political advertisements affect the electorate, revealing that negative or attack commercials actually keep voters away from the polls and are thus used strategically for that purpose.

Using examples of over 120 ads from magazines and TV, Slim Hopes offers a new way to think about demoralizing and life-threatening eating disorders, such as bulemia and anorexia.

With wit and warmth, Kilbourne uses over 160 ads and commercials to critique adveritising's image of women. By fostering creative and productive dialogue, she invites viewers to look at familiar images in a new way that moves and empowers them to take action.

Graphic artists are responsible for creating the layouts of books and magazines, political posters, and the design and packaging of almost every product imaginable. This book examines graphic art, the tools, the techniques, the artists, and the artwork that so many generations have come to know and love.

Practical ideas on how to make use of popular culture's materials and contemporary media.