advertising

Explores the content and methods of presentation of advertising and its effects on our lives.

Explores how the mass production of consumer goods, the development of the advertising industry, and the evolution of women's roles in society progressed through the twentieth century.

A "Frontline" investigation of the advertising and public relations industries, looking at advertising methods, the culture of marketing, and the techniques of persuasion.

A young boy who refuses to believe that the lemonade at his stand could taste that bad tries many things to improve business.

Presents over 1,500 reproducible, black-and-white illustrations drawn from advertising publications of the 1920s and 1930s.

Provides a definition of advertising, examines general advertising techniques and strategies, and applies the science of semiotics in an effort to understand the meaning of brand names, logos, print ads, and marketing strategies.