advertising

Type: 
Topical Term
Subfield: 
a
Alias: 
advertising

Advertising

2010
Contains eighteen articles that provide opposing viewpoints on issues related to advertising, addressing questions of whether advertising is harmful, whether it exploits children, if political advertising be reformed, and what the future looks like for the industry.

Alcohol

opposing viewpoints
1998

Lovemarks

the future beyond brands
2005

Inventing desire

inside Chiat/Day : the hottest shop, the coolest players, the big business of advertising
1993

F*T*C superstar

1977
Freddie the Cat discovers a latent acting talent in himself, but it takes Emma Pigeon to develop it and make Freddie a star of commercials.

World's dumbest signs, ads, and newspaper headlines

2005
Collection of actual signs, ads, and newspaper headlines that are inadvertently humorous.

Auto ads

1978
Discusses the automobile advertising of the past seventy-five years, with reproductions of almost one hundred ads.

Big fat lies

advertising tricks
2008
While working at her uncle's advertising agency, Martina learns the misleading techniques companies use to convince people to buy their products and discovers how to make healthy decisions.

Careers in focus

Advertising and marketing
2009
Presents detailed descriptions of more than twenty careers in advertising and marketing, and provides an overview of the position with mention of education, requirements, advancement opportunities, earnings, work environment, and other related information.

The Prize Winner of Defiance, Ohio

how my mother raised 10 kids on 25 words or less
2002

Pages

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