advertising

Traces the history of advertising from an international perspective, exploring the origins of modern advertising, the development of global advertising trends, the strategies and controversies that have shaped the industry, and other related topics.

Contains all of the photographs used in the Milk Mustache advertising campaign and includes behind-the-scenes information about the ad's creation, the celebrities it profiled, and the rip-offs the ad inspired.

Terry Ryan describes how her mother managed to support her family by writing jingles and winning numerous contests in the 1950s and 1960s.

Statistics show that consumers are overwhelmingly persuaded by word of mouth.

Examines how companies can tap into buzz marketing to improve their business and generate word of mouth about their products and services.