advertising

Statistics show that consumers are overwhelmingly persuaded by word of mouth.

Examines how companies can tap into buzz marketing to improve their business and generate word of mouth about their products and services.

Discusses how television ads have affected the outcome of United States presidential, Senate, and House races and explains why not all ads have the same results.

Offers students interested in advertising and marketing information on different careers in the field, with an overview of each job's training requirements, responsibilities, salary, and outlook.