advertising

Looks at visual and verbal media images of women as they evolved over the course of the second wave of the American women's rights movement, presents evidence to show that very similar media stereotypes of women first emerged in the early 1900s, and discusses the impact of those depictions on the progress of women's rights.

Draws on the latest research into the workings of the human brain to explain why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand being advertised.

Text and illustrations look at how advertising works and what the reader should know.

Analyzes the role of advertising in American society, the various kinds of advertising, and how it is used by different media.

Describes a nine-step process for planning, organizing, and running a library contest, offering ideas and advice on how to select a contest planner and develop community partnerships, establish goals and estimate budget, define contest type, determine eligibility, schedule the contest, select a prize, choose judges, promote the contest, and evaluate success.

Reproduction of early American advertising. Contains original ads chosen for humor, cleaver outrageous and timeless qualities.

Covers information on careers in advertising, with advice on how and where to get started.