Brand warfare

10 rules for building the killer brand : lessons for new and old economy players
McGraw-Hill
2001
9780071362931
book

Holdings

hidmidmiidnidwidlocation_codelocationbarcodecallnumdeweycreatedupdated
349450668659781599393327549050Charlotte13230260000671747658.8 DAL658.816407292551640729255