Hit makers

the science of popularity in an age of distraction

Investigates the hidden psychology behind why consumers like what they like, and how taste influences the economics of cultural markets.

Penguin Press
2017
9781101980323
book
Cover image of Hit makers

Holdings

hidmidmiidnidwidlocation_codelocationbarcodecallnumdeweycreatedupdated
113728948224722293633766830525BRHS114BRHS57696306.3 THO306.315814652241736518457