Born to buy

the commercialized child and the new consumer culture

The author examines the marketing techniques and strategies in television advertising, movies, and on the Internet that target children and attempt to convince them that the products they see are essential to their social survival.

Scribner
2004
9780684870557
book

Holdings

hidmidmiidnidwidlocation_codelocationbarcodecallnumdeweycreatedupdated
2198324086191188894663152488BATH103BATH36051305.23 Sch305.2315774597521684524115
11278274813518229394663152488BRHS114BRHS22457659.1 SCH659.115814652241736518457
26724966169862237394663152488CAH126CAS031776305.23 0973 SCH305.2316377825731736800991