child consumers

Presents a nonfiction graphic novel exploring how the marketing of toys targeted towards children in the 1980s has shaped adults in the present, and examines the role of capitalism, mass media, propaganda, and nostalgia in these advertising campaigns.

Explores the effects of capitalism on American culture and how consumer capitalism overproduces goods, targets children, and encourages adults to abandon self-restraint.

Focuses on helping students to become informed consumers by identifying advertising techniques and by describing how incentives, values, and shopping habits influence purchasing decisions.

Explores how companies are targeting younger viewers in an attempt to sell their products and offers parents practical advice on how they can protect their children from the marketing and advertising industries' techniques.

Children (ages 6 - 13) spend billions each year on toys and games. Advertisers target this group more and more today. This video teaches students about how to spend their money wisely and not to believe all advertisements.