The He-Man effect

how American toymakers sold you your childhood

Presents a nonfiction graphic novel exploring how the marketing of toys targeted towards children in the 1980s has shaped adults in the present, and examines the role of capitalism, mass media, propaganda, and nostalgia in these advertising campaigns.

9781250261403
book

Holdings

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385129571373732324864542984479PICR383PICR423683NEW 688.72 BRO688.7217089634931736518457
385508471405212334864542984479RHHS404RHHS69183GN 338.476 BRO338.4717089634931736518457
390478171843622293864542984479BRHS114BRHS59379338.4 BRO338.417365184571736518457