"Ever wonder how Nike became the athletics empire it is today? . . . . digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and . . . . visuals throughout, this behind-the-scenes look into the historical and business side of Nike . . . for kids interested in what makes this business run. Find out where the name Nike came from and how the famous swoosh became the signature logo"--Publisher.
"Engaging images accompany information about Nike, Inc. The combination of high-interest subject matter and narrative text is intended for students in grades 3 through 7"--Provided by publisher.
A survey of designer shoes since the turn of the twentieth century that includes photographs, illustrations, and descriptive text and offers advice on finding and caring for vintage shoes.
[the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sport]
Smit, Barbara
2008
Traces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mother's laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma.
