Sneaker wars

[the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sport]

Traces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mother's laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma.

Ecco
2008
9780061246579
book

Holdings

371133