sporting goods industry

"Examines the history of the German shoe and apparel brand Adidas and its place in the sports world today. Readers will learn about the company's founder, innovative products, and controversies"--Amazon.

Provides information about Nike, including its history, merchandise, and the ways it has touched lives around the world.

"Phil Knight opens up about how he went from being a track star at an Oregon high school to the founder of Nike"--Provided by publisher.

Describes the founding and development of the Nike company, makers of athletic shoes with the famous "swoosh" logo.

A look at careers in sports retail, covering job opportunities, training, different types of jobs, and more.

"Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Today, Nike's annual sales top $30 billion. In this Age of Startups, Knight's Nike is the gold standard, and its swoosh is more than a logo. A symbol of grace and greatness, it's one of the few icons instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a mystery. Now, for the first time ever, in a memoir that's candid, humble, startling, funny, and beautifully crafted, he tells his story at last. He begins with his crossroads moment: twenty-four years old, backpacking around the world, wrestling with life's Great Questions, he decides the unconventional path is the only one for him. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers--as well as his many thrilling triumphs and narrow escapes. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sport, they created a brand, and a culture, that changed everything"--Back cover.

"Ever wonder how Nike became the athletics empire it is today? . . . . digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and . . . . visuals throughout, this behind-the-scenes look into the historical and business side of Nike . . . for kids interested in what makes this business run. Find out where the name Nike came from and how the famous swoosh became the signature logo"--Publisher.

In this young reader's edition of the New York Times best-selling autobiography, Nike founder and board chairman Phil Knight tells how he went from being an Oregon high school track star to founder of a world-changing brand and company.

Nike founder and board chairman Phil Knight offers a rare and revealing look at the notoriously media-shy man behind the swoosh , opening up about how he went from being a track star at an Oregon high school to the founder of a brand and company that changed everything.

"In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business--a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream--along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything"--.