sporting goods industry

Type: 
Topical Term
Subfield: 
a
Alias: 
sporting goods industry

Just do it

the Nike spirit in the corporate world
  • Katz, Donald R
1994
Examination of the Nike sporting goods company, telling how Nike changed the way sports, business, and popular culture interact.

The story of Nike

  • Hays, Scott
1999
Describes the origins and growth of the highly successful sporting goods company, Nike, founded by Philip "Buck" Knight and internationally recognized for its "Swoosh" logo.

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