Discuss varying points of view about consumerism, including such topics as whether consumerism benefits society, harms children, and leads to overconsumption, and the impact that it has on American spending habits.
the commercialized child and the new consumer culture
Schor, Juliet
2004
The author examines the marketing techniques and strategies in television advertising, movies, and on the Internet that target children and attempt to convince them that the products they see are essential to their social survival.
