consumers

"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands"--Provided by publisher.

Offers advice on how to spot advertising ploys and make good buying decisions.

Examines the corporate practice of gathering massive amounts of data on consumer behaviors, needs, and desires, and using it to influence decision making and determine how much individuals will pay based on how much they are able to.

Discusses the economic concepts of producers and consumers, describing goods and services, buying and selling, spending, paying for goods and services, workers, and more.

Presents an account of the author's attempts to learn about the lives, personalities, and dreams of the people who make his five favorite clothing items, and discusses the forces, politics, and economics of globalized labor in Bangladesh, Cambodia, China, and other places where garment workers live in poverty.

Draws on findings from the fields of neuroscience, economics, and evolutionary biology to explore the factors that contribute to the popularity and desirability of certain products, trends, and brands.

Retail anthropologist Paco Underhill discusses why people enjoy shopping, how merchants attempt to control their customers, and how shoppers interact with their retail environment.

Advertising surrounds us in the modern world. Ads are designed to influence our behavior in many ways. This title will help you to think about advertising and the many issues facing consumers today.

Governments, businesses, and individuals all rely extensively on online communication and information but repeated news reports of online breaches do not inspire confidence in the online world. What information is collected, how it is used or misused, and how it can be protected are among the topics covered in this book.

Offers a provocative and entertaining tour of America's love/hate affair with shopping, a pursuit that, even in hard times, remains the true national pastime, in a book by the best-selling author of The Number that delves into both "The Sell Side" and "The Buy Side" of the world of shopping.